Building a Consulting Brand

The Price Your Client Wants to Pay

Most new business owners (and even some who’ve been around a while) have a hard time deciding what to charge. It makes sense. Your prices play a large part in your brand.

Charge too much and you’ll have people turning their noses up at you.

Charge too little and you’ll feel ripped off and work too hard for peanuts.

So, not knowing what to charge can pretty much stunt any new consultant’s growth.

What if you knew what your potential clients were thinking? What if you knew what they were comfortable paying?

I’m about to tell you what’s going on in their minds and once you learn what it is, you’ll see why they’ll never come out and tell you this themselves.

Here’s video 2:

The Price Your Client Wants to Pay


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