Personal Branding

How to Succeed as a Consultant Based on Your Personality

Each personality type has it’s opportunities for success and some major threats that could keep you from being successful as a consultant. I’ve written some advice to help you take a practical look at how to use your consulting personality type to your advantage—and avoid some of the dangers specific to your personality type.

Choose your type to jump to the advice for you: Nurturer, Fairy Godmother, Sage, Connector.


As a Nurturer you’re likely a great teacher—even if you don’t identify as a teacher. People learn from you because you really care about helping people understand things. The ideal clients for you are people who want to learn and appreciate your commitment to helping them learn. But, as a “consultant”, how does this translate into money?

First, you have to be good enough at something that you can teach it. You also have to be patient enough to make things make sense in your client’s world. We already know you understand—now it’s your turn to make them understand.

You also need to work with people who value learning what you know. Otherwise, you’ll always be underpaid (as teachers typically are). This is why you need to keep your eyes peeled for low-budget nightmare clients who promise to be great clients and appreciate you until the end of time—but can’t pay your rates. Like it or not, those clients usually won’t value you enough to get the most from what you have to offer.

Your biggest threat is your desire to help everyone, which may include people who see you as the easy way out—or a sucker. Some of these people will rely on you to do work for them instead of with them, while some will will simply take advantage of your good will. There is an excellent system you can put in place to keep yourself from getting stuck with these kinds of clients and maximizing your income as a Nurturer consultant.

Learn more about starting your consulting business.

Fairy Godmother

Bippity, boppity, DONE! That’s your thing. Obviously, it takes a little more work than that, but that’s not how people see it on the outside. You really make things look easy and that’s why some people might lean on you a little too much. They don’t think things are as hard as they might be, even if they do know that you work hard. But that’s a gift and a curse.

If people don’t think it takes much for you to get something done, they might start thinking that getting you to do it is kind of like a favor. You’re doing what you love right? And it won’t take you that long, right? So, this should only cost what…maybe a hundred or two—for an entire customized website, right?


A big threat for you is clients who think that they don’t want “anything fancy” and say that you’re pretty much in control of how this project goes—and maybe even gas you up with a ton of flattery—making you feel like you can take on this project at a slightly lower rate. Those clients usually want a lot more than they realize and, as they think everything should be pretty easy for you, don’t appreciate what it takes to get this not-that-big-of-an-ask (but really a project-changing ask) thing.

You’re better off with clients who are as efficient as you are about knowing what they want, but respecting that they do not know how to get it done and are too busy with what they’re doing to micromanage you. You need your space to work. And you need someone who respects you enough to let you get it done.

You can attract those kinds of clients (and screen out the headache clients) by creating a system perfect for Fairy Godmother consultants.


Hey, Know-it-all! I say that with love! Y’know, I’ve been called a Know-it-all once or twice in my life, too (read: my entire childhood). And I say that with pride!

But that pride can be a little dangerous. Being so used to getting praise for what we know can make us feel like we have to keep knowing all the things—and keep being there to help other people benefit. How else are they going to remember that we know the things? If you’re going to use your big ole brain to become a consultant, you’ve gotta start protecting what you know.

It’s a delicate act. You won’t, all of a sudden, want to close off your mind from anyone who asks you a question. Still, you’ll have to limit the amount of milk you give away for free. No, that’s not me calling you a heifer. What you need to get really good at—really fast—is identifying how valuable what you know is to another person.

Example: when I was a kid, someone once offered to teach me to play tennis for free. He wanted someone to practice with and he thought it’d be fun to teach me. I declined, but said he could teach me basketball instead. He laughed and said, “No, way. With your height? And you’ll probably get good? I’ma have to charge you to teach you basketball.”

He saw that there was a lot of value in me being good at basketball and he wanted to cash in on some of that. He was also confident that what he could teach me could take me far. Additionally, because I had asked him to teach me, I showed him that I wanted to learn. He was never going to charge me to play tennis, a sport I expressed no interest in, because he wanted it more than I did and he knew I didn’t care about it. But he saw an opportunity to profit because I expressed that I wanted to learn basketball.

Learn to assess the value of what you know in situations where someone else can profit from what you know.

Once you understand that, you really can create your own income just by knowing what someone else wants to know. Learn how to create the right consulting business for a Sage.


It’s not what you know, it’s who you know—am I right? Well, in your case it’s what you know about how to connect with people as well as who you know.

Being a Connector really presents multiple opportunities for you. On top of being well-connected, you’re skilled at relationship building. There is so much people can learn from you and so many people they can connect with because of you.

But, before you go sharing your contacts, you really need identify people’s intentions. If you truly want to help people, then it’s best you help everyone involved. That college student who wants to meet that VIP you know, maybe don’t just share the email address. That’s a huge chance of a missed connection—especially if the student really doesn’t have anything to say that’s of value to the VIP.

Help them craft communication that builds a connection. Or teach them how to make their own connections.

Being a Connector is about more than making introductions—it’s about making connections. Real connections. Like the ones you have. Even though it’s easy for you to connect, it still takes effort to generate relationships and grow them into something. If you’re also really good at identifying talent, you’re probably good at identifying personality traits or common interests that would make people connect well together.

As a consultant, you’ll have more authority to help people connect and get along the way you imagined it in your head when they said or did whatever it was they said or did that made you think “these two should know each other.”

Of course, depending on your lifestyle, there are several ways you can capitalize on your abilities in a way that’s comfortable and profitable for you. Learn how to start a profitable business as a Connector consultant.

Each personality type has special benefits for themselves and their clients. Learn how to launch a profitable business that fits your personality type and your lifestyle.


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