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House of Brand Therapy
  • About
  • Services
    • 1-on-1 Calls
    • Signature Programs
    • Agency Services
  • Masterclasses
  • Scholarship
  • Podcast
  • Blog
  • Contact

Browsing Category

Podcast

5 posts

Your Niche vs Your Target Audience

    • Podcast
  • Naya the Creative
Episode Transcript I’ve repeated the definition of niche already, so I’ll skip that. Let’s go straight into target…
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The Right Niche For Your Brand

    • Podcast
  • Naya the Creative
 Episode Transcript So let me run the definition of niche for you again: MW Definition 2: a…
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A Brand vs A Company

    • Podcast
  • Naya the Creative
Episode Transcript Using that example from last episode, Coca Cola is a company, but it’s also a brand…
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Niching Down and Pricing Up

    • Podcast
  • Naya the Creative
 Episode Transcript You’ve heard about niching down or choosing a niche. You’re either a total fan of…
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How to Build a Brand, Season 1 Rundown

    • Podcast
  • Naya the Creative
 Episode Transcript Hey, you made it! Welcome to How to Build a Brand with House of Brand…
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@houseofbrandtherapy
#HabariGani = What's the news? It's also the official Kwanzaa greeting. Think of it as the Kwanzaa way of saying "What's good?!"
#HabariGani = What's the news? It's also the official Kwanzaa greeting.…
#MercuryRetrograde might wreak havoc on the rest of your life, but you CAN use it to #makemoremoney.
#MercuryRetrograde might wreak havoc on the rest of your life, but you…
People who've never taken a leap in their lives are telling you what you can't do and what won't work based on *what* knowledge? #FollowYourDreams #DoWhatYouLove #StartABusiness #BlackOwnedBusiness #branding #chaseyourdreams #entrepreneur #boss #ellevarner #monstera #servicebasedbusiness
People who've never taken a leap in their lives are telling you what you…
#yeahisaidit #crazy #servicebasedbusiness #consultinglife #profitablebusiness #profitable
#yeahisaidit #crazy #servicebasedbusiness #consultinglife…
UPDATE: #pricewentup
UPDATE: #pricewentup
You need people on your team, whether you work for yourself or someone else. The way your #brand shows up with its audience will give you a big hint about who you need to hire first.
You need people on your team, whether you work for yourself or someone…
#9to5 ain’t for everybody. You probably aren’t going into business for yourself to work the same hours you’ve had to work for years. In fact, there might be hours that make more sense for your #business than the traditional (read: scam) work hours.
#9to5 ain’t for everybody. You probably aren’t going into business for…
#Prices aren’t just random numbers you choose because they sound nice—and neither are salaries. The money you make is a reflection of how much the problem you solve bothers people, how well you’ve convinced them you can solve that problem for them, and how much they #value the experience you’re providing.
#Prices aren’t just random numbers you choose because they sound…
People don’t care how you do what you do, they care about what results you can get them. If you’re a “#coach for moms”, they don’t hear “I help moms find more time in their day to care for themselves without falling behind on managing their households and caring for their families” unless you SAY that’s what you do.
People don’t care how you do what you do, they care about what results…
When you’re the outsider trying to fit in, you run the risk of…well, sounding like the outsider trying to fit in. Kinda like a narc…You use the wrong #lingo and say things that probably feel weird—or, in business, things that feel #salesy. With your #brandvoice in order, people will invite *you* #tothetable, instead of you begging for a seat.
When you’re the outsider trying to fit in, you run the risk of…well,…
Not knowing your brand will cost you time and dollars — especially when it comes to putting out #content. You need to know your audience, what they like, and what they’re looking for so you can create content that makes them notice your brand.
Not knowing your brand will cost you time and dollars — especially when…
Which social media platforms do I need to be on?"
Which social media platforms do I need to be on?"
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