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Podcast

Your Niche vs Your Target Audience

Episode Transcript I’ve repeated the definition of niche already, so I’ll skip that. Let’s go straight into target audiences. Your target audience is the group of people you want to take a specific action or set of actions. These actions can be: sign up for your email list, hire you, listen to your podcast, read […]

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Podcast

The Right Niche For Your Brand

 Episode Transcript So let me run the definition of niche for you again: MW Definition 2: a place, employment, status, or activity for which a person or thing is best fitted. “Activity for which a person or thing is best fitted.” What is your brand best fitted to do? Well, it’s probably going to […]

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Podcast

A Brand vs A Company

Episode Transcript Using that example from last episode, Coca Cola is a company, but it’s also a brand of soda. It’s formal business name is, The Coca Cola Company. The Coca Cola Company owns Sprite, which is a different brand from the soda, Coca Cola. Coca Cola, the brand of cola soda, could have made […]

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Podcast

Niching Down and Pricing Up

 Episode Transcript You’ve heard about niching down or choosing a niche. You’re either a total fan of this, pretty against this for your brand, or really unsure of what this means. While many people struggle with committing to a niche, for reasons I’ll get to in a moment, having a clear niche is one […]

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Podcast

How to Build a Brand, Season 1 Rundown

 Episode Transcript Hey, you made it! Welcome to How to Build a Brand with House of Brand Therapy. My name is Naya the Creative and I’m the Founder of House of Brand Therapy, which you can learn about at HouseofBrandTherapy.com This podcast is a series of short episodes that make huge points about how […]