In the last video, I told you what your clients were thinking when it comes to what your prices should be. Now, if you’re planning on selling a premium service (which you should), you will run into people who tell you your prices are too high. That’ll probably be really frustrating, but I have a […]
Most new business owners (and even some who’ve been around a while) have a hard time deciding what to charge. It makes sense. Your prices play a large part in your brand. Charge too much and you’ll have people turning their noses up at you. Charge too little and you’ll feel ripped off and work […]
The first video in this series is about the one thing you should NEVER EVER say to a potential client. I’m starting with this one because, well…if we don’t cover this, you won’t have any of the right clients talking to you—and the rest of the videos would be a waste of your time. This […]
Each personality type has it’s opportunities for success and some major threats that could keep you from being successful as a consultant. I’ve written some advice to help you take a practical look at how to use your consulting personality type to your advantage—and avoid some of the dangers specific to your personality type. Choose […]
When I was in high school, several of my teachers told me that college would be so hard that I shouldn’t expect As. When I started getting Ds in my college algebra class—a subject I normally ACED—I thought that’s how it was supposed to be. When I saw the class getting tough, I let myself […]
I quit my job. I was over it, but on top of that, I had been so checked out at work that I was also afraid that they might fire me. The anxiety of being fired and the sickness I felt from how things were going at work were both taking their toll on me. […]
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Free Online Freelance Community!
We’re excited to announce: House of Brand Therapy is partnering with Freelancers Hub to launch Freelancers Popup, an online support, resource sharing, and networking community for freelancers worldwide! This popup community will be accessible via Facebook Group and will be home to several incredible events organized to help freelancers thrive holistically, while we deal with […]
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Your Niche vs Your Target Audience
Episode Transcript I’ve repeated the definition of niche already, so I’ll skip that. Let’s go straight into target audiences. Your target audience is the group of people you want to take a specific action or set of actions. These actions can be: sign up for your email list, hire you, listen to your podcast, read […]
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The Right Niche For Your Brand
Episode Transcript So let me run the definition of niche for you again: MW Definition 2: a place, employment, status, or activity for which a person or thing is best fitted. “Activity for which a person or thing is best fitted.” What is your brand best fitted to do? Well, it’s probably going to […]
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A Brand vs A Company
Episode Transcript Using that example from last episode, Coca Cola is a company, but it’s also a brand of soda. It’s formal business name is, The Coca Cola Company. The Coca Cola Company owns Sprite, which is a different brand from the soda, Coca Cola. Coca Cola, the brand of cola soda, could have made […]